Saw a fascinating AdWords management program recently. Branded SpeedPPC it lets you create huge pay per click campaigns in double-quick time. The skill of running PPC accounts successfully is to construct your campaigns so that they include a wide range of keywords with ad text appropriate to each keyword as well. Crafting ad copy that way increases your click through rate which is a good technique for traffic volume and for lowering your click costs.
SpeedPPC takes this process one step further: it lets you construct landing pages that are tailored to each keyword as well. So you can therefore quickly build a complete sales conversion system consisting of a massive number of keywords, ads that are relevant to each keyword with keyword level URLs that guarantee that your website visitors land on a web page that includes the exact words they have been looking for when they click on your ad. This means that you are much more likely to get conversions from your website traffic.
This process is common practice but the issue most adwords managers suffer from is time shortage and this is where SpeedPPC really helps. In fact I watched a demonstration of somebody using SpeedPPC that showed them setting up a complete PPC campaign consisting of over 8719 keywords and over 430 ads all in appropriately targeted Ad Groups as well as over 8705 landing pages – all in about 12 minutes!
I guess if you are running a lot of AdWords campaigns or if you take your affiliate marketing really seriously then a system like SpeedPPC is a real time saver.
